Packaging is something that we take pretty seriously. We always have! Iteration after iteration, we aim for our packaging to complete the same task - protect the chocolate and accurately inform the customer of what is inside. Frills are added once functional design is complete and that functional design is always keeping in mind curbside (aka easy) recycling, reusability and local sourcing (find another chocolate shop that sources their packaging from the USA let alone from two hours away!). We know what we do is “weird”. It’s always been a bit weird.
But, to us, it’s the way it should be.
There is this Lynn Hall quote that goes, “We did not change as we grew older; we just became more clearly ourselves.”
That’s basically our packaging and paperboard story. Largely due to minimums. You see, when we started out, we were so small that an added constraint to the design requirements above was “can someone make this that has a minimum order quantity that we could potentially hit”. For the exterior packaging (not pictured here, but our first official US Patent that meant having my dad make a machine that we could cut packaging with ourselves until we could meet a minimum for a company to slit it for us (we then exhausted every manufacturing option for this packaging before re-designing our current packaging that did not allow for 1/10 inch leeway in each direction - an amount that doesn't matter if you are packaging an engine but is Bon-crushing in application here). For the interior cartons, we all owe the life of Bon Bon Bon to the Murnane Family who was willing to take us on because they thought what we were doing was “interesting” (why does this word seem to haunt us?).
As we continue to improve at meeting our design objectives above in the way that is most clearly us, we can’t help but look back in gratitude for what has gotten us here.
